Insights

The many faces of AI visibility

Why Search and AI Visibility Should Be Managed Like a Project, Not a Marketing Campaign

For many organisations, search engine optimisation still sits firmly within the marketing department. It is often viewed as a specialist activity concerned with keywords, website rankings, technical website issues, speed performance and content strategy. More recently, attention has expanded to include visibility within AI-powered search experiences, where platforms such as ChatGPT, Perplexity and Google’s AI-generated

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